WHY IT HAS BEEN AWARDED
“For bringing tradition and modernity together by turning the ancient craft of knitting into a modern hobby through her company We Are Knitters (WAK).”
Aged just 23, and having spent one year working for a multinational consultancy, in 2011 Pepita cofounded We Are Knitters (WAK), an online brand that sells knitting kits and natural yarns all over the globe. In less than a decade, WAK, with Pepita as CEO, has grown into a company with 28 employees and an annual turnover of more than 10 million euros, of which 95% come from sales outside Spain.
Through WAK, Pepita hopes to revive the ancient tradition of knitting, an enjoyable and relaxing activity which has become increasingly fashionable in recent years among the trendiest bohemian and cosmopolitan sets in cities such as Paris and New York (the US market accounts for more than 30% of WAK’s revenue).