Foto de Pepita Marín Rey-Stolle Logotipo FPdGi Business Award

Cofounder and CEO of We Are Knitters

Logotipo FPdGi Business Award

FPdGi Business Award 2020

Pepita Marín Rey-Stolle

Madrid, 1987

““Technology has been the key to turning We Are Knitters into an international company that sells 99% of its products online.””

Pepita Marín Rey-Stolle


“For bringing tradition and modernity together by turning the ancient craft of knitting into a modern hobby through her company We Are Knitters (WAK).”


Aged just 23, and having spent one year working for a multinational consultancy, in 2011 Pepita cofounded We Are Knitters (WAK), an online brand that sells knitting kits and natural yarns all over the globe. In less than a decade, WAK, with Pepita as CEO, has grown into a company with 28 employees and an annual turnover of more than 10 million euros, of which 95% come from sales outside Spain.


Through WAK, Pepita hopes to revive the ancient tradition of knitting, an enjoyable and relaxing activity which has become increasingly fashionable in recent years among the trendiest bohemian and cosmopolitan sets in cities such as Paris and New York (the US market accounts for more than 30% of WAK’s revenue).


““With her vision, and together with her cofounder, she has built a rapidly growing, profitable business that exports 95% of its sales thanks to its winning blend of enthusiasm, resilience and determination.” ”

Aquilino Peña, chair of the 2020 Business Award jury


Pepita Marín Rey-Stolle graduated in Business Administration and Management, with international specialisation, from the Comillas Pontifical University and Reims Management School (France).