WHY IT HAS BEEN AWARDED
«For the social commitment she has shown in promoting the project It Will Be, a start-up NGO that works on more collaborative and caring models for the social sector and the field of cooperation».
Arancha’s journey to where she is today has been coherent, direct and responsible, albeit exceptional and admirable, which is why it is so inspiring. She has worked in the banking sector in Ireland, in the marketing departments of multinational companies, in innovation and CSR consultancies, etc. It was thanks to this experience that, after a trip to India, she quickly realised that the cooperation and humanitarian aid sector needed to be transformed in order to end poverty.
In 2009 she set up It Will Be, an organisation with an innovative management model and important cross-sector impact through which she contributes towards improving effectiveness and optimising resources in the international cooperation sector. She uses disruptive technologies to maximise aid and funds and ensure that they reach many more people. She is currently introducing blockchain technology so that all her organisation’s cooperation projects can be traced from beginning to end.